The Proven Coaching System That's Helped 100+ HYROX Athletes Run Faster, Race Smarter and Smash Their PBs
Discover the exact coaching method I used to place 57th in the world at the HYROX World Championships — and how I've used it to help 100+ everyday athletes go from stuck and guessing to race-ready and confident.
You need:
Tailored Coaching Plans to Maximise Your Progress
Personal Support and Expert Feedback Every Step of the Way
Proven Strategies That Helped Beginners and Pros Smash Their Goals
I only work with a small number of athletes at a time to make sure every client gets the attention they deserve. If you're serious about your next race, book your free call before the next spots are gone.
"Sam helped me smash my first Hyrox race. I am the fittest and strongest I have ever been. I completed Hyrox Hamburg Singles Open in 1 hour 18! Beating my original goal of 1:30 "
- Ritch H, Hyrox 1st Timer
Are You Training Hard But Not Seeing the Progress You Want?
Most HYROX athletes are working hard but training blind.
You're putting in the sessions, but on race day your legs die on the sled push, your run pace collapses in the back half, and you cross the finish line knowing you had more in you.
You follow a generic plan, grind through group classes, and hope it all comes together.
But without a strategy built around you, it's easy to plateau, burn out, or leave a huge amount of time on the table when it actually matters.
It doesn’t have to be this way
I’m Sam West — HYROX coach and founder of Ultimate Lifestyle Coaching.
I’ve helped over 100 everyday athletes improve their performance, build real confidence, and walk into race day knowing they’re ready.
And I walk the talk.
I recently placed 57th in the world at the HYROX World Championships — so when we work together, you’re getting world-class coaching from someone who knows exactly how to train, prepare, and crush a Hyrox race.
My proven 3-Pillar Coaching Method has already helped over 100 athletes achieve personal bests, feel stronger, and race with confidence.
Here's how it works:
Pillar 1: Personalised Programming
No generic plans. Your training is built around your current fitness, your schedule, and your specific race goals — so every session moves the needle.
Pillar 2: Ongoing Performance Feedback
You're never left guessing. I review your sessions, track your progress, and make adjustments in real time so you're always training at the right intensity and building in the right direction.
Pillar 3: Race-Day Strategy
Fitness alone doesn't win races — smart pacing, station execution, and a race-day plan do. I make sure you know exactly how to deploy your training when it counts.
Now it's your turn.
What You Get On Your Free HYROX Strategy Call
One-on-One Call: Get expert advice and a fresh perspective on your training
Race Strategy Review: I will identify where you can make the biggest gains.
Coaching Fit Assessment: Find out if my personalised coaching program is the right fit for your goals.
Next Steps Roadmap: Walk away with a clear understanding of what your next moves should be — whether you choose to work with me or not.
No pressure.
No obligation.
Just real advice to help you move forward.
Your Roadmap to Your Next PB
If we decide to work together after your call, here’s what you’ll get:
Weekly Check-Ins: Stay on track and fine-tune your training every week.
Day-to-Day Support: Ask questions, get guidance, and stay motivated aytime you need it.
Feedback on Workouts: Real feedback to help you improve faster — no more second-guessing your progress.
Monthly Catch-Up Calls: Deep-dive into your results and reset your goals for even bigger wins.
Fully Personalised Plans: Training tailored to your strengths, weaknesses, and HYROX race goals.This isn’t one-size-fits-all.
It’s coaching built around you — every step of the way.
These Hyrox Competitors Did It, You Can Too....
Helen, Night Shift Worker.
"Sam's coaching has been a huge help and I couldn't have done the first Hyrox without it! I was chuffed with my time & am excited to continue working with Sam and have booked more races"
Georgina, Franchise Manager
"Sam has helped me get fitter, stronger and manage to smash my goal of sub 1:30 in my first ever Hyrox solo with only 6 weeks of coaching. I am excited to see what can happen long term now working with Sam"
Lesley, Paramedic
"Thank you so much for all your help and support for my first Hyrox race. It was so good to meet you too but without your coaching, I wouldn't have completed that. Thanks again"
Ritch, 38. Business Owner
"Cant thank Sam enough for his expertise and support. I couldn't have achieved sub 1:20 without Sam and I feel fitter and stronger than ever before. Onto the next one now"
Chantel, Army
"I have made so many positive improvements since working with Sam. I have improved my running so much and seen so many PB's and feel fitter and stronger than ever before. Also achieved a huge PB at my latest Hyrox"
Libby, Office Worker
"Sam's coaching helped me so much and gave me so much confidence going into my first ever race. I am excited to book more and continue working with Sam to get better and better. His coaching and support is amazing"
Is This Right for You?
You’re training for your first HYROX race and want expert guidance to get race-ready
You’re a competitive HYROX athlete looking to set new PBs and smash your current limits
You’re ready to invest in a smarter, more personalised way of training — and finally see the results you deserve
Get the HYROX Training You Need
Choose the plan below to fit with your needs, you goals and your lifestyle.
Base
For athletes who want structure and direction — without the overwhelm.
Is this for you?
HYROX first-timers
You just need a plan
You're looking for clarity, not complexity
Includes:
✅ A fully personalised training plan tailored to your fitness level and goals
✅ Programming built around your schedule and lifestyle
✅ Clear progression so you know exactly what to do and when
✅ Training that evolves as you do — not a static template
Get out of guesswork mode and into focused, structured training.
Core
For athletes who want hands-on support, accountability, and steady performance gains.
Is this for you?
You're chasing PBs or building towards a big race
You want regular feedback
You need regular check-ins and support
Includes everything in Base, plus:
✅ Weekly or bi-weekly check-ins for
adjustments and motivation
✅ Expert feedback on training sessions and performance trends
✅ Direct messaging access for questions and support
✅ Nutrition, recovery, and race-prep guidance
✅ More in-depth programming tailored to upcoming events or targets
Train smarter, stay on track, and start building real momentum.
Elite
For athletes who want to compete at the highest level and leave absolutely nothing to chance.
Is this for you?
You want to qualify, podium, or crush a PB
You want to refine every detail of your prep
You want more than just a plan — you want a foolproof strategy
Includes everything in Base, plus:
✅ Advanced testing support (VO₂ max, lactate threshold, HR zones, etc.)
✅ Data-based performance planning and tapering
✅ More frequent performance reviews and adjustments
✅ Deep strategy work ahead of key races
✅ Extra touchpoints for accountability, mindset, and execution
Train like an athlete. Race like a pro. Dominate your next HYROX.
Ready to Train Smarter and Smash Your Goals?
Book Your Free HYROX Strategy Call Today.
Frequently Asked Questions
Is the HYROX Strategy call really free?
Yes — there’s no cost, no pressure, and no obligation. It’s your chance to get expert advice and see if personalised coaching is the right fit for you.
What if I’m a beginner and not very fit yet?
No problem! I coach all levels — from first-time racers to elite competitors. Your program will be tailored to your current level and goals.
What happens after the consultation call?
If you feel we’re a good fit, you’ll be offered a place in the personalised coaching program. If not, you’ll still leave with valuable advice for your HYROX journey.
How is personalised coaching different from just following a free plan?
A free plan gives you structure. Coaching gives you a strategy. The difference is having someone who knows your strengths, weaknesses, and goals reviewing your progress every week, adjusting your training in real time, and making sure you're peaking at exactly the right moment. Most athletes who come to me have already tried plans. Coaching is what gets them to the next level.
Not quite ready for a call yet? Grab my free 4-week HYROX running plan and start making progress today.
