
Ready To Smash Your First HYROX
or Set a New PB?
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You need:
Custom training plans that actually fit you
Real-time coaching — you’re never left guessing
Race-specific programming that delivers.
"Sam helped me smash my first Hyrox race. I am the fittest and strongest I have ever been. I completed Hyrox Hamburg Singles Open in 1 hour 18! Beating my original goal of 1:30 "
- Ritch H, Hyrox 1st Timer
Most HYROX athletes hit a wall with their training.
You’re putting in the work—sessions, group classes, sweat. Yet your PB isn’t moving, fatigue lingers, and race day confidence slips. That’s not coincidence—it’s training without direction.
It doesn’t have to be this way
I’m Sam West — HYROX coach and founder of Ultimate Lifestyle Coaching.
I’ve helped over 100 everyday athletes improve their performance, build real confidence, and walk into race day knowing they’re ready.
And I walk the talk.
I recently placed 57th in the world at the HYROX World Championships — so when we work together, you’re getting world-class coaching from someone who knows exactly how to train, prepare, and crush a Hyrox race.
My proven 3-Pillar Coaching Method has already helped over 100 athletes — beginners and seasoned competitors — achieve personal bests, feel stronger, and race with confidence.
Now it's your turn.
One-on-One Call: Get expert advice and a fresh perspective on your training
Race Strategy Review: I will identify where you can make the biggest gains.
Coaching Fit Assessment: Find out if my personalised coaching program is the right fit for your goals.
Next Steps Roadmap: Walk away with a clear understanding of what your next moves should be — whether you choose to work with me or not.
No pressure.
No obligation.
Just real advice to help you move forward.
Walk away with clarity, not confusion. A plan, not chaos.
Only Limited Spots Available
If we decide to work together after your call, here’s what you’ll get:
Weekly Check-Ins: Stay on track and fine-tune your training every week.
Day-to-Day Support: Ask questions, get guidance, and stay motivated aytime you need it.
Feedback on Workouts: Real feedback to help you improve faster — no more second-guessing your progress.
Monthly Catch-Up Calls: Deep-dive into your results and reset your goals for even bigger wins.
Fully Personalised Plans: Training tailored to your strengths, weaknesses, and HYROX race goals.This isn’t one-size-fits-all.
It’s coaching built around you — every step of the way.

"Sam's coaching has been a huge help and I couldn't have done the first Hyrox without it! I was chuffed with my time & am excited to continue working with Sam and have booked more races"

"Sam has helped me get fitter, stronger and manage to smash my goal of sub 1:30 in my first ever Hyrox solo with only 6 weeks of coaching. I am excited to see what can happen long term now working with Sam"

"Thank you so much for all your help and support for my first Hyrox race. It was so good to meet you too but without your coaching, I wouldn't have completed that. Thanks again"

"Cant thank Sam enough for his expertise and support. I couldn't have achieved sub 1:20 without Sam and I feel fitter and stronger than ever before. Onto the next one now"

"I have made so many positive improvements since working with Sam. I have improved my running so much and seen so many PB's and feel fitter and stronger than ever before. Also achieved a huge PB at my latest Hyrox"

"Sam's coaching helped me so much and gave me so much confidence going into my first ever race. I am excited to book more and continue working with Sam to get better and better. His coaching and support is amazing"
You’re training for your first HYROX race and want expert guidance to get race-ready
You’re a competitive HYROX athlete looking to set new PBs and smash your current limits
You’re ready to invest in a smarter, more personalised way of training — and finally see the results you deserve
Book Your Free HYROX Strategy Call Today.
Only Limited Spots Available
